RCCI website Articles

Financial education the key to a stable world economy
Recently and even in the not so far past the world has been going through an economic crisis and consumers have been going through credit crunches and one cannot help but wonder what will be a sustainable way to avert and to save humanity from the constant threat of economic collapse and the world economy from constant upheavals and upsets. If you are not a rich person and depend on a monthly pay check it is really difficult to escape this scenario. As an individual you are highly depended on your monthly income to make it through the month, the income which will devalue as a result of inflation and the hike in interest rates due to the bad economy.
The best is to look to the people who have made it without having to live from pay check to pay check and ask yourself how they managed to make more money throughout the global economic crisis. In an interview with Robert Kiyosaki, (available on Business Pulse) He explains that the basic and the most important form of “defending” yourself against an economic crisis is to equip yourself as an individual with essential financial education. If you want to thrive in today’s economy, you must challenge the status quo and equip yourself with the knowledge necessary to succeed.
In most countries where education is politicized, it is very difficult to give the ordinary people a choice of a quality education because the government of the day decides on the quality and standard of education provided. Education could be the most likely weapon for politicians to prevent citizens from questioning the current corruptible economic practices. One can only conclude this to be the reason why the governments are not prioritizing financial education at schools and at higher education institutes.
If businesses and individuals are to succeed into gaining financial education, more needs to be learned about what the financial education needs are at various stages. How to deliver this education is also important – governments need to know how to attract the attention of people busy with jobs and families. In the interim the best solution would be for people to be encouraged to self-educate themselves and to find resources that facilitate the though process of financial education.
Online information resources are easily accessible, and with the digital evolution these resources are easily accessible. This is where websites like Business Pulse will play a pivotal role as both business and individuals can apply the knowledge and interact simultaneously. The business institutions should task themselves in providing financial education, not only to their clients but also to their own staff. There is a great needs for people to be financially literate this will create a generation of individuals who are economically savvy and are to be better equipped in dealing with any economic crisis that might occur.

JSE opens office in Cape Town
On Wednesday the 23rd of January 2016, the Johannesburg stock exchange announced that it will be opening a new office in Cape Town. The justification to this decision was accounted to the fact that Cape Town has become the most important hub for South Africa’s financial services industry. Another factor that played a role in this move was Cape Town is regarded as the second largest economic hub in South Africa, and is home to the head offices of the top 11 companies on the top of the JSE top 40 index. The companies include American British tobacco, Capitec, PSG Konsult, Mediclinic, Shoprite holdings, Sanlam and Woolworth.
According to the director of capital markets at the JSE, Donna Oosthuyze via news24, the JSE hopes to build a relationship with the Cape town head office based listed companies and also gain traction with the increasing number of new firms and brokers in the city. The initial expansion will be represented by senior market specialist Maryke Vreulik, will operate with a small office with two people. Donna said: ‘We hope to expand as the office gains traction and the relationships develops further’. The office will be used for all JSE related activities held in Cape Town.
Source: News24

The art of storytelling in digital marketing
The world of branding is ever evolving as direct consumer engagement and mass personilisation become absolute necessities for how brands touch consumers in this journey through branding. Brands have to introspect how they are relevant to consumers. Studies have shown how emotional attachment [according to psychologist John Bowlby (1958)] plays an important role in the customers purchase decision. Brands must have real value for consumers; you need to show consumers that you understand them and that your brand cares beyond the sale of your products and services.
Human truths are powerful behavioral fundamentals that transcend many common marketing and communication models. Storytelling is innovation as defined by the consumer. This trend has gained much momentum and is now becoming the hallmark of engaging consumers in today’s market. Storytelling is one of the most powerful ways to breathe life into your brand, often called one of the main components of a content marketing approach. By giving your products and service an identity and capturing your target market, you can take your audience on a journey that guarantees them a good customer experience.
In order for consumers to form a personal connection with your brand your company stories must be authentic, creative and inspirational. Story telling (also known as emotional branding) is a progressive marketing strategy that has a potential to drive revenue and increase customer retention. How a person feels about your brand typically determines whether they buy your product or not. Brands are increasingly focusing on digital storytelling. Its part necessity as getting the attention of consumers is harder and storytelling is another way of engaging people that proves to be effective

The increasing attention for digital storytelling is driven by the necessity and also goes together with the rise of predominantly digital marketing channels and tactics. There are strong ties between storytelling and social sharing. Through digital content, marketing is able to link the textual aspects of storytelling. The phenomena of social sharing and storytelling are driven by the ways that consumers use digital media and technology.

Storytelling is an essential part of our human, social and even psychological nature. In a marketing and advertising context, companies like Coca Cola, Apple and Adidas have used the concept of storytelling to not only tell stories about their brands but to also connect each piece of the marketing puzzle in which strategic content plays a key role.